Work · thirty one businesses, one score each
Every one of these had good players. What they got was a conductor.
Nothing below was replaced. We connected the systems each business already owned, put one set of numbers in front of every department, and let the reporting pick what happened next. Each study names the output we were held to.
What stayed true every time
Nothing replaced. One set of numbers.
Output agreed up front, every agency kept, and a metric attached from day one.
Reporting and attribution · Email · Strategy
UK and EU pulled into one reporting layer, so email became a measurable growth channel again.
+212%email revenue
Connectivity · Forecasting · Email
Revenue deduplicated across paid, email and organic, then a 13 week forecast the founders run on.
3 yrsof growth planned
Subscription reporting · Forecasting · Brand
A cohort model that priced a subscriber properly, and held up in the Den.
-38%CPA
Reporting · Shopify · Email · Google Ads
Store, ads and email in one weekly contribution report. Email became the steadiest channel.
-21%CAC
Connectivity · Logistics · Relaunch
Platforms, warehouse and logistics joined up, then a relaunch planned from the board pack.
1 packboard level, monthly
Retail data · Brand
Till, loyalty and social read together, and a brand built for the regular they revealed.
1 regularthe brand was built for
Attribution · Lead tracking
Every enquiry tagged at source and followed to the invoice, so spend is judged on booked work.
Bookedwork, not enquiries
First party data · Email · Drops
First party capture wired to the drop calendar. Email went from 0.7% to 11.9% of revenue.
11.9%of store revenue
Engineering data · Reporting · Web
Engineering's customer questions fed into reporting, then became the brief for the redesign.
1 briefwritten by the data
Multi department · Campaign reporting
Four county departments connected around one child safety film, with reach proven by club.
By clubreach, proven
Trade and D2C · Demand planning
Trade and direct demand on one shelf, so buying follows the curve, not last year's list.
One shelftrade and direct
Funnel analytics · Rebrand
Visit, trial and closed deal stitched together, so the rebrand aimed at the segment that converts.
Trial to dealstitched end to end
Paid and email · Drop reporting
One deduplicated contribution figure per drop, and a twenty minute post drop review.
20 minpost drop review
Replenishment · Email
Replenishment modelled per bottle, so the email lands before the fragrance runs out.
Per bottlereplenishment timing
Nothing under that filter yet.
Start with the teardown
Two days in your systems. Then you will know which of these you are.
You keep the map of your systems whether or not you carry on with us.