Work · Sinners Attire · contribution reporting, paid and email
Streetwear drops judged on one number, not three dashboards.
Paid social and email were each claiming the same sales. We built one contribution report per drop, and the launch calendar, creative and budget have been planned from it ever since.
Chapter 01 · The section that could not hear the others
Every channel claimed the win, so nobody could plan the next drop.
Platform reported ROAS and email revenue added up to more than the store took. With drops landing every few weeks that mattered: budget went to whichever dashboard shouted loudest, sell through on slower lines was noticed late, and the same creative mistakes repeated because nothing was measured against a common denominator.
Chapter 02 · What we connected
One denominator: contribution per drop, after ad spend.
We connected ad platforms, email and store data, deduplicated the overlap, and reported each drop as a single contribution figure with sell through by size and line. Paid creative testing and email sequencing were then planned against that figure, and the post drop review takes twenty minutes instead of an afternoon of reconciliation.
Deduplicated sales
One order counted once, whichever channel touched it.
Sell through by line
Size curves and slow movers flagged within 48 hours.
Drop review, 20 mins
Same format every time, so lessons actually carry forward.
Chapter 03 · Who did what
The AI side
Deduplicates the overlap nightly
Orders counted once whichever channel touched them, with size curves and slow movers flagged inside 48 hours.
The human side
Our UK team makes the work
Paid creative, email sequencing and the post drop review run by people in Manchester.
Chapter 04 · The output we were held to
Budget moved to what pays, and the drops got sharper.
With one honest figure per release, spend shifted toward the creative and audiences that produce contribution rather than impressions, and slow lines get intervention while there is still season left.