The Scent Reserve
High-quality fragrances inspired by the latest designer brands.
We worked closely with The Scent Reserve to build and manage their email marketing from the ground up. From high-performing flows to engaging campaigns, we helped turn email into a key revenue driver for the brand.
Challenge
The Scent Reserve needed a full Klaviyo setup that could drive scalable growth through flows, campaigns and list building.
As a fast-growing fragrance brand disrupting the luxury space, they came to us with no email infrastructure in place. Without flows, segmentation or strategy, they were missing a major opportunity to build relationships, increase conversion and drive long-term revenue.
Our Approach
We built a high-converting email ecosystem from the ground up — designed to educate, engage and convert.
We implemented all core Klaviyo flows — including welcome, post-purchase, winback, abandoned checkout, browse abandonment and birthday — each tailored to the customer journey. We developed campaigns that balanced product launches, promotional offers and educational content around scent discovery.
Everything was A/B tested, from copy and creative to design and send time. A key turning point came when we repositioned the welcome popup to show earlier in the user journey, resulting in a clear uplift in list growth and overall store revenue.
The Results
Email became a major revenue channel — supporting consistent growth and powering their best-performing period to date.
Over the course of a year, Klaviyo became one of The Scent Reserve’s most reliable performance channels. Automated flows like Welcome and Abandoned Checkout generated exceptional revenue, while campaigns delivered strong results through thoughtful offers and constant creative testing. By 2024, email contributed over 16% of total store revenue — a high point that reflected the impact of the full system we’d built.
