Ed Hardy
An iconic brand, redefined for the digital age.
We partnered with Ed Hardy to overhaul their email marketing from top to bottom. The goal was to bring consistency, creativity and performance back into the brand’s digital channels.
The Challenge
A disjointed email setup with low engagement and outdated design.
Before we stepped in, Ed Hardy’s email channel was underdeveloped. Key automations were missing, sign-up forms had low submission rates, and campaign engagement was weak. Design across emails felt disconnected from the brand’s identity, and there was no clear strategy around testing or targeting.
Our Approach
Rebuild the email strategy with better design, sharper structure and measurable performance.
We redesigned the full email ecosystem — from sign-up forms and automations to campaigns and segmentation. A strong A/B testing framework guided decisions, and reporting allowed for continuous optimisation. At the core was a simple goal: bring the brand’s bold personality into the inbox and drive real commercial results.
The Result
A more cohesive brand presence and a significant uplift in performance.
Email now plays a key role in Ed Hardy’s broader brand experience, with designs that feel consistent across the website, email and social. The refreshed strategy has led to a dramatic improvement in brand presence and revenue, with performance continuing to grow year on year.
