Work · Bide · subscription reporting, forecasting and brand
A social enterprise that walked into the Den with forecasts that held.
We rebuilt Bide's digital infrastructure around subscription data, connecting store, subscriptions and paid media into a forecast accurate enough to plan stock, pitch investors and absorb a national TV spike without falling over.
Chapter 01 · The section that could not hear the others
A mission everyone believed in, and a subscription base nobody could predict.
Churn, acquisition cost and refill timing lived in three different tools, so the real value of a subscriber was unknown. With national exposure on the horizon that was dangerous: no way to size the stock order, no defensible projections to put in front of investors, and no early warning if paid acquisition drifted the wrong way.
Chapter 02 · What we connected
Rebuild the brand on the outside, the reporting spine on the inside.
A new site and brand pack gave the story somewhere to live. Underneath it we connected subscription events, store orders and paid spend into one cohort model: lifetime value, churn curve and payback by acquisition channel, refreshed weekly. When Dragons' Den landed, the projections in the pitch came straight out of it, and so did the stock plan that met the traffic.
Cohort model
Lifetime value, churn and payback by channel, one weekly refresh.
Spike ready infrastructure
Site, subscriptions and stock plan sized against the forecast.
Investor grade numbers
Projections traceable to source data, line by line.
Chapter 03 · Who did what
The AI side
Refreshes the cohort model
Lifetime value, churn curve and payback by channel recomputed on schedule, so acquisition drift shows up in days.
The human side
Our studio built the brand
Site, brand pack and the investor narrative made by people, then checked against the model.
Chapter 04 · The output we were held to
Subscriptions grew cheaply, and the spike was a plan rather than a panic.
The cohort model turned acquisition from a monthly gamble into a controlled spend, and gave the team the confidence to commit stock ahead of broadcast. Bide stepped into the spotlight, Dragons' Den and then Outernet London, with reporting that kept pace.