Bide
A social enterprise creating eco-cleaning products, repositioned through brand.
We helped Bide rethink its entire digital presence, rebuilding the brand from the ground up. From a new website to a refreshed story, every touchpoint was redesigned to support scalable growth, product subscriptions and performance.
The Challenge
Drive subscriptions and build a brand that could support long-term impact.
Bide needed a stronger foundation for growth. With a clear social mission but a lack of digital clarity, the challenge was to improve storytelling, drive low-cost acquisition and build tools for accurate forecasting — especially with major exposure on the horizon.
Our Approach
Rebuild the brand and its infrastructure to focus on long-term growth.
We created a full brand pack and rebuilt the website to support both ecommerce and subscriptions. The brand narrative was refined across media, with video animation playing a key role in telling the story. On the performance side, we analysed subscription data and paid media results to improve forecasting. When Bide was selected to appear on Dragon’s Den, we helped prepare projections and digital infrastructure to support the next phase of growth.
Bide's Dragon's Den pitch.
For all to see at Outernet London!
The Results
A clearer brand, stronger infrastructure and a performance setup ready to scale.
Subscriptions grew steadily, acquired at a low cost. The rebrand helped focus the business around its mission, while forecasting tools brought clarity and control to planning. With a refreshed identity and growing customer base, Bide was ready to step into the spotlight - and did just that culminating with a pitch on Dragon’s Den.
