Work · HXTN Supply · revenue reporting and email
Every drop, measured. Email from 0.7% to 11.9% of revenue.
We connected first party capture, the drop calendar and store revenue into one reporting loop, so every release could be planned, measured and improved on the evidence of the last one.
Chapter 01 · The section that could not hear the others
A loyal drop audience the brand could not reach or count.
Email was generating 0.7% of store revenue. No automated flows, irregular campaigns, and sign up capture that barely registered, so a fast moving streetwear brand with frequent drops owned almost none of the audience it was building and could measure none of the demand it was creating.
Chapter 02 · What we connected
Capture the audience, connect it to the drop calendar, report every release.
Sign up forms were designed and tested until capture actually worked, adding over 15,000 subscribers in a year. Campaigns were built around drops, sales and restocks, with welcome, abandoned checkout and winback flows running underneath. Every release now reports back on revenue, timing and creative, and the next one is planned from that.
Own the audience
Over 15,000 first party subscribers captured in twelve months.
Drop level reporting
Revenue per release, per segment, per send time.
Flows in the background
Passive revenue between drops, so campaigns are upside.
Chapter 03 · Who did what
The AI side
Reads each release overnight
Revenue per drop, per segment and per send time checked as soon as the release lands, with the next plan drafted from it.
The human side
Our UK team builds the sends
Forms, flows, campaign design and testing made by people in Manchester.
Chapter 04 · The output we were held to
Klaviyo revenue went from 0.7% to 11.9% in twelve months.
Pop up submission hit 7.87% on mobile and 5.17% on desktop, the list grew by over 60%, and email became one of the brand's most consistent profit channels, with flows carrying the baseline and campaigns spiking every launch.