HXTN Supply
A fast-growing streetwear brand built on utility and detail.
We worked closely with HXTN Supply to manage their email marketing. From high-impact campaigns to automated flows, we help drive sales and engagement through fast, strategic execution.
Challenge
HXTN Supply needed a full email strategy to turn Klaviyo into a meaningful revenue channel.
When they came to us, Klaviyo was only generating 0.7% of their total store revenue. With no automated flows and irregular campaigns, they were missing out on a major growth opportunity — especially for a fast-moving streetwear brand with frequent product drops and a loyal customer base.
Our Approach
We built a high-performing email ecosystem from scratch — focused on growth, automation and testing.
We started by designing and A/B testing sign-up forms to boost first-party data capture, growing the list by over 15,000 subscribers in a year. We then launched targeted campaigns around product drops, sales and restocks — optimising design, timing and messaging through constant testing. Automated flows (like Welcome, Abandoned Checkout and Winback) were rolled out to generate passive revenue and keep customers engaged across their full journey.
Result
Klaviyo revenue jumped from 0.7% to 11.9% in just 12 months.
Pop-up submission rates reached 7.87% on mobile and 5.17% on desktop. HXTN’s list grew by over 60%, and email became one of the brand’s most consistent and profitable revenue channels. With flows doing the heavy lifting in the background, campaigns now drive spikes around product launches, promos and key seasonal moments.
