Work · Cheshire FA · cross department connectivity and animation
Four departments, one film, and a child safety message that reached the touchline.
Safeguarding, football development, comms and club support each held part of the story. We connected them into one working group and one shared distribution report, then made the animation that came out of it.
Chapter 01 · The section that could not hear the others
The right message, split across departments that rarely publish together.
Safeguarding owned the policy, club support knew which clubs needed it most, comms owned the channels, and football development held the coach relationships. Each had sent something before, and none could tell you whether a volunteer at a Sunday morning club had ever seen it.
Chapter 02 · What we connected
One script owned by everyone, one report that shows where it landed.
We ran the four departments as one working group through scripting and storyboard, so the animation carried the policy accurately and the coaching voice authentically. Distribution was planned against the club database, and reach reported back by club, league and role, so the county can see which corners of the game have not been reached yet and send again.
One working group
Four departments, one script, signed off once.
Animation that travels
Built for pitchside phones, club screens and coach inductions alike.
Reach by club
Who has seen it and who has not, against the club database.
Chapter 03 · Who did what
The AI side
Tracks reach against the database
Views matched to clubs, leagues and roles each week, so the gaps are a list rather than a hunch.
The human side
Our studio makes the film
Script, storyboard and animation produced with safeguarding and coaching staff, frame by frame.
Chapter 04 · The output we were held to
A safety message the county can prove reached its clubs.
The film is now part of coach induction, and the reach report tells the safeguarding team where to push next season rather than hoping the email was opened. The same working group has since produced two more pieces.