Aztec Diamond
A solutions-orientated premium equestrian wear brand.
We work closely with Aztec Diamond to manage their email marketing. From weekly campaigns to automated flows, we drive growth and engagement through smart, data led strategy.
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Client
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The Challenge
Email was underperforming in a fast-growing, brand-led business.
Aztec Diamond had a loyal customer base and a strong visual identity, but their email marketing wasn’t keeping up. Campaigns lacked consistency, flows were outdated, and tools like pop-ups weren’t being used to their full potential. They needed a smarter, more strategic approach that could match the pace of their growth.
Our Approach
We rebuilt their email marketing from the ground up.
We began with a full audit, identifying gaps and opportunities across campaigns, flows and list health. From there, we implemented a new campaign strategy, rebuilt all automated flows, and introduced A/B tested pop-ups to capture more sign-ups. We also brought in regular list cleaning to keep costs down and ensure deliverability. Every move was guided by data and shaped around the brand’s bold, premium feel.
The Result
Email is now their most consistent and responsive channel.
Over two years in, Klaviyo continues to outperform. When other channels see gains, email goes further. When things slow down, email holds its ground. Open rates, clicks and conversions are all up — and the list is healthier and more engaged than ever. With strong flows and sharp campaigns in place, email has become a dependable, high-impact growth channel for Aztec Diamond.
