VIDA Wines & Spirits
A specialist importer of Central and Eastern European wines
We helped launch Vida Wines in the UK, building on their strong presence in Eastern Europe. Through refreshed branding, a new user-focused website and performance marketing, we created a platform that could help them to scale.
The Challenge
Introduce a heritage-rich wine brand to a new market and make it resonate quickly.
Vida Wines needed a full launch strategy for the UK market - one that would drive revenue early while establishing long-term brand presence. The challenge was to combine strong storytelling with performance, and build infrastructure that the team could later manage in-house.
Our Approach
Create a polished brand experience and deliver commercial impact from day one.
We developed new branding, redesigned the website for a better user experience and ran paid campaigns to drive awareness and conversion. Alongside this, we provided data analysis and reporting to help Vida make informed decisions, while preparing their internal team to gradually take control of marketing activity.
The Result
A high-performing launch and a smooth transition to in-house growth.
Vida Wines generated hundreds of thousands in revenue within the first few months of launch. With strong early results and a clear brand presence in the UK market, we worked closely with their team to support a gradual handover of marketing activity - setting them up for sustainable success.
