Work · Jordana Ticia · forecasting, reporting and email
A two person beauty brand that scaled on numbers it could trust.
We joined email, paid and lead generation into one revenue picture, so a founder led team could see which channel was actually funding the next launch, and grow on a forecast instead of a feeling.
Chapter 01 · The section that could not hear the others
Strong products, loyal customers, and no idea which spend was buying them.
Paid, email and organic each reported their own version of success, and together they claimed roughly twice the revenue the bank account showed. For a two person team deciding where the next thousand pounds goes, that gap is the whole business. Stock planning was guesswork and every launch was funded on optimism.
Chapter 02 · What we connected
One revenue picture, then a forecast the founders could actually run.
We connected the ad platforms, the store and the email tool into a single weekly report, deduplicated the double counting, and put a rolling thirteen week forecast on top of it. Lifecycle flows and lead generation were then built where the report said the return was, and reviewed against it every Monday with the in house social team in the room.
Deduplicated revenue
One definition of a sale across paid, email and organic.
Thirteen week forecast
Cash, stock and spend planned together instead of separately.
Monday review
Forty minutes, one report, every channel owner on the same page.
Chapter 03 · Who did what
The AI side
Reconciles the channels overnight
Paid, email and organic deduplicated against store orders each night, with the forecast re based every week.
The human side
Our team runs the lifecycle
Flows, lead generation and the Monday review led by people, with the founders in the room.
Chapter 04 · The output we were held to
Growth that kept its profitability, year after year.
Jordana Ticia is a full team now, recognised by makeup fans worldwide, and still planning every launch off the same connected report we built in month one. The forecast is what turned scaling from a risk into a schedule.