Jordana Ticia Cosmetics
An independent beauty brand with international ambition.
We worked with Jordana Ticia to help grow the brand from a two-person operation into an internationally recognised beauty name. Our focus was on building a strong foundation through email, paid ads and lead generation, while supporting their in-house team with strategy that could scale.
The Challenge
Support a small team in scaling both brand presence and revenue in a highly competitive market.
The brand had strong products and a loyal early following, but needed a clear growth strategy to move from startup stage to a recognised name in the cosmetics space. The challenge was to build consistent momentum without compromising authenticity.
Our Approach
Use performance marketing and lifecycle strategy to build a loyal customer base.
We combined email marketing, lead generation and paid ads to drive both new and repeat customers. Working alongside their growing social media team, we ensured every campaign aligned with their brand voice and supported long-term retention. Each channel fed into the next — creating a joined-up approach to scale with purpose.
The Result
Year-on-year revenue and profitability have grown, alongside global brand recognition.
Jordana Ticia has evolved from a small founder-led business into a full team, with strong brand equity and a loyal customer base. The brand is now recognised by makeup fans around the world, supported by a strategy that continues to deliver results across every channel.
