About

Eleven operators who would rather conduct than pitch.

We ran ops, data and growth inside companies before we started conducting from outside. That is why we do not sell strategy. We plug AI across what you already own, keep it running 24/7, and stay on the hook for what it returns.

01 / What we believe

Three things we will not argue about.

A score beats a strategy

Every business we meet already knows the plan. What it lacks is one shared score that every tool, agency and team plays from on a Tuesday morning.

Nothing gets replaced

We conduct the instruments you already bought. No migration, no rebuild, and no platform of ours sitting in the middle charging rent.

The AI does not sleep

Monitoring runs through the night so your people open one tailored brief at 7am instead of spending the morning assembling it.

02 / How we got here

Four years, one stubborn idea.

It started as two people rebuilding a logistics client's morning report. It worked, so we built it again. And again. Every install since has been the same discipline pointed at a different stack.

We have never migrated a client off anything. That is not a marketing line, it is the constraint we designed the whole method around.

03 / Who you get

The people who show up.

Ada Mensah

Ran distribution ops for a 900 person retailer. Writes the teardown method.

Founder · Ops

Tom Requena

Built the first ranking engine. Still reviews every brief spec.

Founder · Data

Priya Nair

Fourteen live installs. Has never migrated a client off anything.

Head of install

Joel Ackroyd

Owns the quarterly review, including the automations we switch off.

Proof lead

By the numbers

Process people, not a lab.

We took Pura through to their Series A and built out Centre Circle in grassroots football, both on processes that did not exist before we wrote them.

2019
founded
17
people, three offices
£50m+
client revenue running on it
31
businesses conducted

Next intake, October

Come and see whether we are the conductor you need.

Book the teardown

You keep the audit whether you hire us or not.