Work · The C Word · trading reporting and branding
London's new coffee spot, branded around what people actually order.
Before drawing anything, we connected till, loyalty and social data into one weekly trading picture, and built the brand around the customers and products it showed were carrying the shop.
Chapter 01 · The section that could not hear the others
A great independent with no view past the day's takings.
The till knew what sold, the loyalty app knew who came back, and social knew who was watching, and none of them spoke. Without that, a brand refresh is guesswork about which customer you are talking to, and which hour of the week pays the rent.
Chapter 02 · What we connected
Read the trade, then design for the customer it describes.
We joined EPOS, loyalty and social into a weekly trading report covering daypart, basket and repeat rate. It showed a mid morning regular the old identity ignored entirely. The brand, the menu board hierarchy and the shop photography were built for that person, and the same report now tells the team whether each change worked.
Daypart view
Which hours, which baskets and which products actually pay.
Identity with a job
Every brand decision aimed at the regular the data found.
Measured after
Menu and signage changes tracked in the same weekly report.
Chapter 03 · Who did what
The AI side
Reads the till every night
Daypart, basket and repeat rate checked against the last four weeks, with anything unusual flagged before opening.
The human side
Our studio draws the brand
Identity, menu boards and shop photography made by people who stood at the counter first.
Chapter 04 · The output we were held to
A brand that reads like the shop, and a shop that knows its own numbers.
Regulars come more often, the quiet hours have a reason to exist, and the team plans the week from a report rather than a feeling about yesterday.