The C Word

A bold new coffee shop concept with a name that stands out and a brand identity to match.

For The C Word, a new coffee brand based in London, we were asked to create a visual identity that balanced playful energy with minimalist design. The result is a confident and cohesive brand system that brings personality to every touchpoint without losing its sense of quality or trust.

Services

Branding

The C Word

  • Primary Logo

  • Secondary Logo

  • Submark Logo

  • Logo Mark

The Challenge

Reflect the brand’s cheeky, memorable name while still conveying warmth and credibility.

The C Word needed an identity that could carry its bold name with confidence, while still appealing to a design-conscious audience. The challenge was to find the right balance between standout character and long-term professionalism.

  • Option 1 (winner)
    Minimalist, Clean, Modern
  • Option 2
    Organic feel with a playful style
  • Option 3
    Dynamic, Confident
1 of 3

Our Approach

We developed a flexible visual system with room to adapt and evolve.

The identity includes three distinct logo styles, each offering a different expression of the brand — from clean and modern to handwritten and character-driven. Custom illustrations, a thoughtful colour palette and a mix of bold sans-serif and serif typefaces added charm and texture, giving the brand personality without overwhelming its simplicity.

Result

A fresh, versatile identity that feels considered and full of character.

The final brand world feels confident and adaptable, working across packaging, signage, merchandise and digital. It positions The C Word to make a memorable impression in a busy market while staying true to its original concept.